Feb 4, 2012 2:30am PST
's website. number five, know the basics of search engine optimization. use the correct key words throughout your text. put in plenty of links and include images and videos throughout your site. >>> his ground-breaking new york city nightclub studio 54 was the hottest ticket of his day. his hotel morgans reinvented the style for chic boutique hotels. ian trigger is yet again turning heads with a collection of exclusive hoegs and restaurants around the world including the brand new public chicago hotel on that city's gold coast. we caught up with this trend-setting entrepreneur to find out how he manages to build the buzz and stay ahead of the curve in a down economy in this "learning from the pros." ♪ shake it shake it ♪ shake your groove thing shake your groove thing yeah, yeah ♪ >> it's an instinct, a feeling, this is what's happening, this is where people are going. the velvet rope came about, when we opened up studio 54, we were in a bad neighborhood. a lot of street people. we wanted to keep the street people out. so we put up the rope. then that kind of turned into a bit of a fra
Oct 27, 2012 2:30am PDT
analytics to focus limited resources on what actually works. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital or offline strategy. you have to have an integrated strategy to get the most benefit. viral marketing is one of those ways you can do that. at the same time, it is not just about posting that crazy cat video. it is more about bringing it into the real world and how you can meld those two together to get the most success for your campaign. >> with a lot on the agenda, more was covered than admittedly, most of us can wrap our heads around. overal
Jan 22, 2011 5:30am EST
network at home to finding the best twitter application for your needs, to effectively using search engine optimization. to learn more about today's show, just click on our web site, it's openforum.com/yourbusiness. you'll find all of today's segments plus web exclusive content with more information to help your business grow. >>> and don't forget to become a fan of the show on facebook. we look forward to getting some of your feedback. you can also follow us on twitter. it's@msnbcyourbiz. >>> next, learning to laugh at the office. >> one thing i strongly discourage is a joke. aren't you a comedy trainer, yes, i am. but i don't want jokes, i want the truth. >> how standup comedy is boosting the bottom line at a new york-based public relations firm. >>> until then, i'm j.j. ramberg. and remember, we make your business our business. seven years ago, i had this idea. to make baby food the way moms would. happybaby strives to make the best organic baby food.
Jan 29, 2011 5:30am EST
travelers are looking to spend a little less. >>> still to come, search engine optimization. how to did your business to the top of an internet search. >>> today's elevator pitchers have something they hope will give them a piece of the market. seven years ago, i had this idea. to make baby food the way moms would. happybaby strives to make the best organic baby food. in a business like ours, personal connections are so important. we use our american express open gold card to further those connections. last year we took dozens of trips using membership rewards points to meet with the farmers that grow our sweet potatoes and merchants that sell our product. we've gone from being in 5 stores to 7,500. booming is using points to make connections that grow your business. >>> for every business that wants to get more leads and drive more traffic to its website, which is basically most businesses, it is incredibly important to make search engine opinionization a part of the growth strategy because in order for your business to have any sort of impact online, joy to rank high in the search engines.
Jun 18, 2011 5:30am EDT
new customers. and getting a lot of people talking about you online can help your search engine optimization. interested? check out our website of the week. whirlocal.com helps you gather reviews of your company, share them and helps get you higher on search results. there's a one time set up fee and a monthly monitoring fee. >>> to learn more about today's show click on our website. you'll find all of today's segments plus web exclusive content with more information to help your business grow. don't forget to become a fan of the show on facebook. we love getting your feed back. you can also follow us on twitter. next week, we come to you from this year's "the new york times'" small business summit. we'll talk to owners and experts to find out where the money is for funding and we'll meet a small town dress shop owner who's dream was to leave the suburbs and open a shop in the big apple. >> you're in connecticut people don't count you as anything. even though our stores are westport and greenwich are fabulous. it would be oh, you're in connecticut. you're not in new york. so we